The Theme of the First Week in August in San Francisco - the Business Model prevails
Posted by Pat Kitano at 7/24/2009 9:51 PM 
Categories: New Business Models,Events
Tags: REbarcamp Inman Connect HomeGain
Categories: New Business Models,Events
Tags: REbarcamp Inman Connect HomeGain
I'm looking forward to participating at Home Gain Live Nation next Monday, August 3 together with Louis and his crew. The whole week from August 3-7 will prove to be one big real estate network party in San Francisco with the lineup:
August 3: Home Gain Live Nation
August 4: RE Bar Camp SF
August 5-7: Inman Connect
I believe the theme for the conferences will be PRACTICALITY. All those attending San Francisco will be familiar or well versed with social media marketing, and the big question will be how to make social media pay off without all that chitchat. The real estate market is starting to rebound and more time is being devoted to doing transactions than networking. Is social media in all its forms - blogging, Active Rain, Facebook and Twitter - now ready to facilitate the sourcing of deals?
I think it is. The reason? The indications of the tipping point are when the social media becomes as readily accepted as the mass media (ever heard of Twitter?), particularly as a source for local news and commentary. That's where real estate and community media fit in.
New applications will now start leveraging the social media. They won't be the touchy feely networking plays, they will be business oriented, to the point, and even crassly commercial. Think of discount coupons offered by local merchants on Twitter. Strictly advertising, but offering real time value to the consumer who wants that product or service at exactly that time (where shall we have dinner, honey?).
Back to HomeGain. I admire Louis for his vision that the business model will prevail. He's steered HomeGain with its subscription revenue models as the focus of its marketing strategy and added the social media marketing features that are now in demand from real estate agents. This practical thinking will prevail as more business models offer a "method" to make social media participation compelling.
Looking forward to seeing all of you in a week...
Related articles:
Using Social Media as a business, not a social tool
Community 2.0 media is limited, but evolving
August 3: Home Gain Live Nation
August 4: RE Bar Camp SF
August 5-7: Inman Connect
I believe the theme for the conferences will be PRACTICALITY. All those attending San Francisco will be familiar or well versed with social media marketing, and the big question will be how to make social media pay off without all that chitchat. The real estate market is starting to rebound and more time is being devoted to doing transactions than networking. Is social media in all its forms - blogging, Active Rain, Facebook and Twitter - now ready to facilitate the sourcing of deals?
I think it is. The reason? The indications of the tipping point are when the social media becomes as readily accepted as the mass media (ever heard of Twitter?), particularly as a source for local news and commentary. That's where real estate and community media fit in.
New applications will now start leveraging the social media. They won't be the touchy feely networking plays, they will be business oriented, to the point, and even crassly commercial. Think of discount coupons offered by local merchants on Twitter. Strictly advertising, but offering real time value to the consumer who wants that product or service at exactly that time (where shall we have dinner, honey?).
Back to HomeGain. I admire Louis for his vision that the business model will prevail. He's steered HomeGain with its subscription revenue models as the focus of its marketing strategy and added the social media marketing features that are now in demand from real estate agents. This practical thinking will prevail as more business models offer a "method" to make social media participation compelling.
Looking forward to seeing all of you in a week...
Related articles:
Using Social Media as a business, not a social tool
Community 2.0 media is limited, but evolving
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