The Real Time Advertising Platform on Minnpost.com
The social media has changed the real estate marketing process from bombardment (by mailing, email marketing, etc.) to social networking and building online relationships. The "old way" just seems more efficient - the marketing message was completely focused on real estate listings, relationship building be damned as long as the topic was real estate. For real estate professionals looking for solutions to harvest leads the old way without writing blogs or spending time online socializing, new advertising platforms are now emerging that are efficient... advertising platforms. The catch is the advertisers should advertise something timely - an event, a special deal, breaking news - that reel in the customer.
MinnPost.com has developed such a "Real Time Ad" platform. Advertisers use Twitter or RSS links to their blog to broadcast their micro-marketing message to the MinnPost readership. For real estate professionals, that micro-marketing message should be geared to timely, usable information about the local market. Just one more reason to learn how to use Twitter to effectively deliver these condensed marketing messages.
Note the new ad platform looks just like the old ad platform! The difference is ad creation is done by the advertiser on Twitter or linked to a blog article. Simple, yet surprisingly revolutionary because it's ushering in a new way for local advertising.
Related article:
MinnPost.com has developed such a "Real Time Ad" platform. Advertisers use Twitter or RSS links to their blog to broadcast their micro-marketing message to the MinnPost readership. For real estate professionals, that micro-marketing message should be geared to timely, usable information about the local market. Just one more reason to learn how to use Twitter to effectively deliver these condensed marketing messages.
Note the new ad platform looks just like the old ad platform! The difference is ad creation is done by the advertiser on Twitter or linked to a blog article. Simple, yet surprisingly revolutionary because it's ushering in a new way for local advertising.
Related article:
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