Twitter is Destined to Become a Local Advertising Media
Posted by Pat Kitano at 5/12/2009 5:31 PM 
Categories: Hyperlocal Content, Twitter
Tags: local advertising
Categories: Hyperlocal Content, Twitter
Tags: local advertising
Up to now, Twitterers have recoiled at the horror of anybody sales pitching or advertising on Twitter. And definitely, spamming, the MLM pushers and the get rich quick messages collectively create an unavoidable Twitter ghetto. Yet, advertising done right - like Tweeting deals of the day, or announcing the next stop of the Korean Taco Truck adds value to daily life. Even if the "deal of the day" doesn't apply to you that day, you can start a conversation with the Tweeting merchant to ask what else is on sale.
Twitter makes so much sense for hyperlocal advertising to a community of followers that eventually Twitterers will form new business accounts solely for conversing about business. These new business accounts will stay focused on their message as if they were "tending shop", like @ComcastCares. Chatting revolves around the business, and not about personal issues that may seem incomprehensible to outsiders. And when the message is tight and consistent, the Twitter feeds can be re-fed into the new Twitter media engines that aggregate these feeds, and give the Twitterer more exposure.
In this "corporate" Twitter mode, real estate all the time is fair game. For real estate agents, you still need to be creative and substantive. New listings tweets should be interspersed with commentary on the housing markets and local economy.
Just don't be boring, ridiculous, lazy or too spammy:
Twitter makes so much sense for hyperlocal advertising to a community of followers that eventually Twitterers will form new business accounts solely for conversing about business. These new business accounts will stay focused on their message as if they were "tending shop", like @ComcastCares. Chatting revolves around the business, and not about personal issues that may seem incomprehensible to outsiders. And when the message is tight and consistent, the Twitter feeds can be re-fed into the new Twitter media engines that aggregate these feeds, and give the Twitterer more exposure.
In this "corporate" Twitter mode, real estate all the time is fair game. For real estate agents, you still need to be creative and substantive. New listings tweets should be interspersed with commentary on the housing markets and local economy.
Just don't be boring, ridiculous, lazy or too spammy:
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