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TRANSPARENT REAL ESTATE

The New "Broadcasting" Brokerage Website


Brokerages need to provide more information about the housing markets to attract a loyal following of local readers. Just providing the latest listings is old hat. Real estate blogging has proven effective, but very few agents do it due to the challenges of writing and maintaining a blog.

Simply put, brokerages can now leverage their agents into reporting on their markets in real time without blogging. The social media, particularly micro-blogging tools like Twitter and bookmarking applications like Delicious, have advanced to a tipping point where agents can "broadcast" updates in sound bite format. Brokerage sites then aggregate all their agent updates and comments into a stream of compelling news feeds - new listings, info on recent sales, multioffer stories (118 on a house in San Jose recently!) neighborhood changes, new deals - that is displayed on the home page. The analogy: Think of providing a housing update ticker tape, anybody interested in real estate is compelled to subscribe to it and watch it on a daily basis, just like CNBC.

Example: Chase International

Chase International has been a pioneer in providing the Web 2.0 interface between their agents and the consumer, starting with their social network Chase Nation. ChaseNation's expressed mission is to provide a wealth of commentary on the Northern Nevada and California High Sierra housing markets and create consumer loyalty, even inviting them into the Chase Nation social network. The key to ChaseNation's success in execution has been their agent involvement to provide that commentary. We've recently begun working with Chase agents through our Social Media Marketing Workshops on the mechanics of "broadcasting" that commentary across the web via a variety of social media applications. By doing so, agents directly benefit from positioning themselves as experts in their market. This translates into increased online exposure that generate leads without blogging.

Want to know more about the mechanics?

We invite broker/owners and agents to free webinars this week that will detail how to develop this new brokerage website that "broadcasts" real time information to your customers. Best of all - the system is also free to implement! We're scheduling the one hour webinars this Thursday from 10:30-11:30 and Friday from 10:30-11:30. Please click here to register.

Testimonials

You can find commentary and testimonials on our Social Media Marketing Workshops at this Twitter based group (called #smmw) where participating agents communicate during our webinar sessions. If you're an agent interested in learning more about our Social Media Marketing Workshops, we are starting a new 12-week session on Mondays from 10:30-11:30 Pacific time, starting November 10. You can register at this link.

Related articles:

The Social Broadcasting System
Slideshow: Website 2.0, Creating the Conversational Web

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Time to Make Wild Economic Predictions, They May Come True!

It's time for economic pundits to link bait the media with outlandish predictions and make a name for themselves. It got its start with Elaine Garzarelli, a little known analyst made famous by predicting Black Monday, 1987.

Forecasters race to call the bottom of the market -  NYT, 10/27/08
To make a crazy forecast today is not crazy,” said Owen Lamont, a former professor at Yale who has studied economic forecasting. “It’s not crazy to predict the Dow is going to 2,000. That’s in the realm of possibility.”

Even in normal times, forecasters have a strong incentive to make extreme predictions, which is why those “Dow 1,000!” reports persist. “It’s eye-popping. It’s relevant. It seems exciting,” Mr. Lamont said. Such predictions attract publicity, name recognition and a bigger client base in a business where investors pay thousands, if not millions, for stock advice and investment guidance.

Dow 36,000 - a book by James Glassman and Ken Hassett in 1999 before the dot-com bubble burst. Getting the prediction wrong doesn't seem to hurt careers. Hassett became economic adviser for McCain's Presidential Campaign in September 2008.

What's with oil and gold?

CNBC - oil analyst Peter Beutel - 10/27/08 Crude could hit $20/Barrel
Marketwatch - 3/7/08 - Goldman calls for $200/barrel oil

During oil's swift rise last spring, pundits were speculating that speculators were behind the bubble (but they weren't sure!). Now with hedge funds forced into selling oil (and gold, which explains the paradox of crashing gold prices during a global economic crisis), we now KNOW that oil was a speculative bubble. Once the hedge funds stop selling off due to redemptions, oil and gold prices will stabilize. The arguments that the crashing global economy will halt oil demand ring about as hollow as the previous argument justifying high oil prices because China's billions will all own cars soon. Conclusion - it's the hedge funds, stupid.

What's with the stock market?

We now know that hedge fund redemptions have significantly contributed to this month's market crash. Hedge funds manage institutional money; the Main Street investor is out of the market now because it's too volatile. Many pundits are saying the "bottom" will be reached when hedge fund redemptions end. Since institutional money is crashing the market, what's possible when the credit markets ease, the markets start looking stable AND every central bank in the world is doing everything possible to stimulate the global economy. Wouldn't institutions come back into the market with their cash ? Remember, institutional money can be moved more massively and opportunistically than your or my IRA.

National Bank's monthly Equity Monitor refers to earlier IMF studies showing banking-led financial downturns last an average of 23 months. Using the same method, National Bank found that equities fell 43% from peak to trough over six such periods of severe financial stress. Since two Bear Stearns hedge funds collapsed 15 months ago, the S&P 500 has already matched that level of decline.

After these episodes, "the rebound is usually steep. In six comparable periods of major financial stress, equities gained an average 48% within six months of their bottom and a whopping 86% within a year," Mr. Lapointe said.

Conclusion: Expect the Unexpected

The point is almost nobody predicted oil prices would go up and down as they did in 2008, and very few predicted this October surprise crash. Who can really predict what will happen with all that institutional cash and sovereign cash (and there are bucketloads) sitting on the sidelines? Very few are predicting a rebound... I could only find one economist team that has. On the other hand, depressing editorials in the NYT these days are the norm.

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Twitter Replaces Annoying Drip Email Marketing

Twitter's functionality to deliver information to your network / client base works like email marketing. The big delivery difference is Twitter content are essentially "headlines" that can link to more information, while email marketing newsletters delivery the complete content in an email-readable format. Otherwise, Twitter's functionality to easily develop an opt-in based network of subscribers is far easier, efficient and user-friendly than drip email marketing.


Twitter
Drip Email Marketing
Time to prepare and distribute content
1-2 minutes
1-2 hours
Opt-in method for subscribers
Easy, just click "Follow"
Most people won't opt-in to being on an email marketing list
Content distribution frequency
As many tweets as you want
More than once per week gets really annoying unless the content is first-rate.
Content relevance
Real time, like a sound bite
Content must capture attention so a lot of thought needs to go into it
Annoyance factor
Tweets easy to ignore
Email Inbox clutter annoying
Spam factor
Easy to ignore spammers, can use Twitter "block"
Annoying when sent emails without opt-in. Opting-out sometimes not clear.
Clickthrough ease
Just click the link on the tweet of interest
Low clickthrough rates attributable to lack of interest in discussed subjects
Clickthrough rate
I'm averaging 35 clickthroughs on each link. Most clickthroughs happen within first hour of tweet.
1-5% clickthrough to website per email distribution
Total # impressions to linked websites
Monthly 30 tweets x 35 clickthroughs =~1,050
Small unless the email distribution list is large

Related post: Tweetburner Demonstrates the Viral Power of Twitter

Clickthroughs on links from Tweets:





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Recession Map - Then and Now

Moody's Economy.com's Recession Watch maps out a dismal picture of the economy in August 2008, well BEFORE the October market crash, and includes a list of the metro areas now in recession at http://www.economy.com/dismal/recession.asp.


Compare the August map to Moody's previous map from March 2008:


Expect the map for January 2009 to be solid red.




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Evidence of the Return of the Foreclosure Investor


The data and the stories of the burgeoning sales of foreclosed properties across America suddenly hit the newswires this week.
Do a quick search of "foreclosure investor" on Google Blogsearch, and you'll see a lot of new blogsites up to take advantage of the game du jour in real estate. Vulture cash funds are being assembled and investors are converging on Las Vegas and Phoenix just like they did in 2004 after California real estate became too expensive. With stocks, commodities and every other asset in the recession tank, cashflow producing real estate starts looking like a viable investment.

Note: I'm assembling data on the new funds and investors. Please contact me if you are an investor or developing a fund.

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Two Economists have the Guts to Talk about a V-shaped Recovery


Before October's market crash, Bernanke consistently reiterated that the economy was FUNDAMENTALLY sound and headed for a soft landing. Even yesterday, Bernanke did not want to use the R-word. Is the crash, a result of a massive credit market crisis, really a game changer? Did one month suddenly make the economy fundamentally unsound by causing a shutdown in spending from a poorer consumer? During the past few weeks, most economic commentary is pointing to a
deep recession. Here's the first and only recent Forbes article I've seen that actually posits a V-shaped recovery. Since it is a unique viewpoint, I think it's worth an excerpt:

Authors Brian Westbury and Robert Stein, economists at First Trust Advisors, point out that GDP had been slowly chugging long before September...

Rather than being the first of several negative quarters of economic growth, we expect this will be a temporary capitulation to the credit crunch, with almost all of the economic losses postponing economic activity into what will turn out to be a healthy period of growth in the second half of 2009. To be precise, we expect real GDP to be flat in Q1-2009 but then grow at an average annual rate of 3% in the final three quarters of next year.

The reason: This sharp drop in growth is due to a temporary drop in velocity, due to a true credit crunch, with some panic thrown in for good measure. It is not a typical recession caused by fundamental, economy-changing events such as higher tax rates, tighter money, protectionism or other public policies that stifle innovation or entrepreneurship.

The failure of Lehman Brothers, money market fund losses, widening credit spreads and a sudden tightening in bank credit--even an unwillingness of banks to lend to one other--hit hard in September. As a result, the velocity of money--the speed with which money moves through the economy--fell rapidly. The monetary equation MV=PQ helps explain what is happening. Normally, monetary velocity (V) is stable, so once money (M) is known, we can forecast nominal GDP (PQ or real growth plus inflation).

If there is a slowdown in the turnover of money--say a 5% decline--the impact on nominal GDP growth is no different than if the money supply itself shrinks by 5%.

But there is good news. After ham-handing the rescue operation for months, the cavalry has finally arrived. The Fed has injected massive amounts of liquidity, driving the federal funds rate to roughly 1%--where it traded last week.

Moreover, the Treasury Department has drawn a line in the sand. It has decided that no more banks will fail due to a lack of liquidity. We still wish the SEC would have suspended mark-to-market accounting, but instead the Treasury injected capital (by buying preferred shares) in order to stabilize the system and bring back investor confidence. This will work, but it is clearly a sub-optimal policy, involving the federal government more deeply in the private sector than is comfortable for a democracy.

Despite the downside for free markets, these actions by the Fed and Treasury will help unlock the credit markets and turn velocity upward. With velocity and the money supply both heading up, a "V" shaped recovery is likely.

While the conventional wisdom is betting on an "L" shaped economy, and the equity market is pricing in the risk of a prolonged slump in earnings, we think the odds favor a "V" shaped recovery, with only a temporary hit to earnings and a Dow Jones industrials average that recovers to 11,000 by the end of this year, with another 20% climb in 2009 all the way up to 13,250. The economy has succumbed to a panicky credit crisis, not a typical policy-induced recession. As a result, the downturn is unlikely to last long.


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Steady Trickle of Good News to Prop up the Mood of the Economy

The world seems to have coordinated a strategy of a continuous flow of good news to maintain a positive investor mood.


After Warren Buffett's NYT "Buy American" editorial pumped up the final trading hour buying spree last Friday, Dow futures started the weekend looking negative. Then, over the weekend:
And on Monday:
All this good news will buffer tomorrow's unwinding of $400 billion worth of Lehman Credit Default Swaps tomorrow that forces holders of these CDS to pay up ~$360 billion. The massive hedge fund selling over the past few weeks was based in part to cover these losses, so we'll see what the net shock effect is tomorrow.

The world governments are now on a massive PR campaign to restore investor confidence. Frankly, that is good psychology.

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Investors in State of Revulsion



Every asset has undergone a chilling crash over the past few months... have we as investors hit a state of revulsion (CNBC: Are We Revulsed Yet?) when we stuff cash into mattresses?

The reality is investors are hoarding cash and forming funds to start bottom feeding. Which asset? Gold? Perhaps, if the dollar starts getting crushed from the huge government debtload, but that hasn't happened yet. Stocks? There's tangible risk that a global recession will be long and hard. Real estate? As an asset class in oversupply, there's cherry picking potential.

Wait until the markets stabilize. They eventually do. At least one of these asset classes will breakthrough.


<a href="http://www.buzzdash.com/index.php?page=buzzbite&BB_id=123604">Once the markets stabilize, what asset do you invest in first?</a> | <a href="http://www.buzzdash.com">BuzzDash polls</a>

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Homethinking - Comparing Neighborhoods


Homethinking just launched its new city neighborhood comparison application (press release) in which users rate and review the similarities of neighborhoods between different cities. It's a product similar in business mission to Trulia Voices
where real estate agents share their knowledge of neighborhoods as a means to gaining online visibility to potential clients.



In addition, it's a great parlor game for urban geography/sociology buffs. I noted that an earlier comparison between NYC's Morningside Heights and SF's Inner Richmond were off:



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Tomorrow's Bond Market Test

Dow up 936... today, CNBC is showing various examples of capitulation of investors like Summer Redstone forced to sell late last week to meet debt covenants.

The next test is tomorrow's opening of the bond markets, on holiday today. Watch for how much the TED spread the difference between the interbank loan rate (based on the Libor) and the short term Treasury rate, shrinks. The spread had been hitting highs of over 4% last week, but if it drops towards 100bp, it will be a sign that the credit crisis in its current incarnation, is over. 


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