Twitter Replaces Annoying Drip Email Marketing
Twitter's functionality to deliver information to your network / client base works like email marketing. The big delivery difference is Twitter content are essentially "headlines" that can link to more information, while email marketing newsletters delivery the complete content in an email-readable format. Otherwise, Twitter's functionality to easily develop an opt-in based network of subscribers is far easier, efficient and user-friendly than drip email marketing.
Related post: Tweetburner Demonstrates the Viral Power of Twitter
Clickthroughs on links from Tweets:
| Twitter | Drip Email Marketing | |
| Time to prepare and distribute content | 1-2 minutes | 1-2 hours |
| Opt-in method for subscribers | Easy, just click "Follow" | Most people won't opt-in to being on an email marketing list |
| Content distribution frequency | As many tweets as you want | More than once per week gets really annoying unless the content is first-rate. |
| Content relevance | Real time, like a sound bite | Content must capture attention so a lot of thought needs to go into it |
| Annoyance factor | Tweets easy to ignore | Email Inbox clutter annoying |
| Spam factor | Easy to ignore spammers, can use Twitter "block" | Annoying when sent emails without opt-in. Opting-out sometimes not clear. |
| Clickthrough ease | Just click the link on the tweet of interest | Low clickthrough rates attributable to lack of interest in discussed subjects |
| Clickthrough rate | I'm averaging 35 clickthroughs on each link. Most clickthroughs happen within first hour of tweet. | 1-5% clickthrough to website per email distribution |
| Total # impressions to linked websites | Monthly 30 tweets x 35 clickthroughs =~1,050 | Small unless the email distribution list is large |
Related post: Tweetburner Demonstrates the Viral Power of Twitter
Clickthroughs on links from Tweets:
Pat as always you are a wealth of knowledge - I have been having some success with tweeting about new on mkts, price reductions, rentals, fsbos, solds and then creating digest blog posts for those days. Ranks high with google and helps me know the market as well! Working on incorporating twitwall with pix next.
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Great info - I had not really thought about twitter as a potential replacement for email. Unfortunately, I don't think that a lot of our target market is using twitter, so although I've started using it, I think I'll have to keep both marketing methods in place for the foreseeable future.
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Twitter replacing drip email will not work for those doing internet lead generation. Leads provide us with an email address and then they get the drip. Asking them to follow you on Twitter is going to problematic. Most people have never heard of twitter.
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