Web 2.5 Real Estate Marketing - Build your own Media Property
Posted by Pat Kitano at 1/12/2009 8:13 AM 
Categories: New Business Models, Blog networks, Lead Generation, Social Media
Categories: New Business Models, Blog networks, Lead Generation, Social Media
At Media Transparent today, I have a long discussion about how Web 2.0 has been maturing into mainstream acceptance:
1) It first ushered in the era of the blogger
2) Then bloggers and media writers started collaborating. The appearance of collaborative efforts like Huffington Post and Politico eclipsed individual blogs, which prompted the late 2008 lament about the decline of blogger influence. Collaborative real estate "magazines" are mirrored at Bloodhound, Agent Genius, Geek Estate, Lenderama, and MyFHABlog. These were the first indications of user generated "media properties".
3) Social networks have been proliferating, but they are already encountering fatigue. With Web 2.0 in maturity, the masses now see which social networks have the most users, and thus the most utility. The rest will slowly merge or disappear.
We're entering a new phase in real estate marketing where new Web 2.0 collaboration tools like Active Rain Team Blogs, Real Estate Tomato Matrix and Realivent facilitate brokerages and affiliated groups to build media properties. The distinction between media property and social network is important - media properties filter their content for quality and focus, while social networks accomodate all messaging created by their constituency and can appear haphazard. Consumers watch media, but they are not drawn into participating in a real estate social network. For example, Homescopes is positioned to "broadcast" filtered news and data on the local Northern California housing markets as a media property.
At Domus, we're starting a webinar series this Friday that teaches real estate and local business professionals how to build these media properties step-by-step.
Very cool.
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Very informative entry, I loved the way you explained about the strong presence of online media! Keep posting this way, thanks.
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Thanks for the mention in your article, Pat. Looking forward to your 301 social media course on the 19th. Our Vegas Homescopes project is on the board for the end of this month as well.
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Thanks for the mention in your article, Pat. Looking forward to your 301 social media course on the 19th. Our Vegas Homescopes project is on the board for the end of this month as well.
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