Entrepreneurial Real Estate Marketing
Categories: Blog networks, social networking, Management Consulting, Blogging, Social Media
The next marketing step is to build the websites and social networks that generate traffic to augment online presence. We're pointing to Homescopes as a template for the next generation of independently and cooperatively run breaking news hyperlocal real estate sites.
"Together with Domus Consulting Group, we developed one of the first independent blog networks for hyperlocal real estate information, Homescopes, and launched it in 2007. We're now positioning Homescopes to be the leading breaking news source for the Northern California housing markets, and expect that consumers will be compelled to follow our collective news feeds before they pull the trigger. The best part about the Homescopes experience is the auto-pilot factor; development was easy and once launched, we ignored it and let it distribute our content for us."
"We're now expanding Homescopes to 100 agents, and believe it will become a valuable lead generating online asset in its own right. Anybody can develop a "Homescopes" for their market and reap the benefits of owning your own online marketing resource. This really is the new wave to become a successful real estate agent."
Marian S. Bennett, Realtor
http://www.mariansbennett.com/
(650) 712-2460
We're now working with agents who have been attending our workshops to
develop new "Homescopes" in cities across America. The cost and risk
are minimal, all it takes is agent networking for a common goal.
Brokerages and organizations like the regional CRS chapters have also
responded because after all, they are already established Realtor
groups.
To help brokerages and groups of agents build these new web properties,
we unveiled our new workshop series starting January 16 - Social Media
Marketing 301 - the MBA Course. The curriculum and testimonials are here.
Related links:
Update: for bloggers, Active Rainers and other more experienced social media participants, you can now concurrently enroll (at a discount) in both the 101 and 301 courses starting in January. 101 is geared to learning the social media/broadcasting system (comments on our Twitter group), and 301 extends further to developing real estate marketing web properties based on the social media system.
The initial course has been great - I intend to be part of the new "stuff".
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