New Business Models for Homescopes


The launch of Homescopes last week as the first real estate site devoted to breaking news on the Bay Area housing markets has prompted an overwhelming flurry of ideas and interest.

Over at Media Transparent, I write on higher level strategies that can be applied across social media business models beyond real estate. Today, I'm describing some of the new business models we're working on with the Homescopes team: partnerships with the mass media like the local online press, development of the Homescopes social graph as it becomes a trusted source of information. Check it out...

 

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