Automating Mobile Services for Real Estate

Chris Thorman who blogs about real estate technology at Software Advice shares leading edge concepts that are aligned with what I see coming down the mobile social media pipeline. Turnkey / automation / service delivery and execution are critical to mass adoption, and when service companies can provide this instantly in one click, they will get customers.

Chris' guest post on an automated mobile service concept:


The real estate technology market has been flooded in recent years with "location-based" applications to help buyers find properties in their area. With little variation, they all work in about the same way:
  • Start an application on your mobile phone;
  • Utilize your phone's GPS to determine your location; and,
  • Have the application retrieve location-based real estate data.
What if a prospective real estate buyer didn't have to initiate an application to get real estate data? What if the data just came to their phone automatically?

Sound far-fetched? Well it isn't. Advertising company Placecast has developed a service called ShopAlerts and we think it has very interesting implications for the real estate industry. ShopAlerts allows users to opt in to receive marketing message on their phone from retail stores that are nearby. For example, a person would sign up for alerts from Old Navy and would automatically receive tailored text message marketing notifications each time they were close to an Old Navy store.

This could work in the same manner for the real estate industry. Users could opt in to receive alerts about specific types of properties. And when they near those properties, they cross a "geo-fence" which prompts an automatic notification to be sent to their mobile phone. 

Essentially, a person lives their life and in the meantime, receives notifications about properties they're close to that match what they want. Is this ideal marketing technology or what?



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