How a Real Estate Brokerage can connect with their community through Breaking News
Posted by Pat Kitano at 6/29/2009 11:16 AM 
Categories: New Business Models, Twitter, Breaking News
Tags: twitter Brokerage
Categories: New Business Models, Twitter, Breaking News
Tags: twitter Brokerage
We're developing a new broadcast product for real estate brokerages based on our Breaking News concept that will position them as the hub of their communities / city. The prototype is at Breaking SF Housing News.com.
How it works:
Cities are subdivided into neighborhoods or suburbs. Agents within a brokerage learn to use Twitter to broadcast updated housing information in their focus neighborhoods.
The brokerage's agents' Twitter feeds are
automatically loaded into the neighborhoods and added to the "Realtor Directory". Other local merchants can
participate by neighborhood; for example, restaurants can tweet out
their lunch and dinner menus (see today's Boston Globe article about Restaurants on Twitter), and make the Breaking News site a compelling community presence.
We're already in development in several cities. Although it only takes a few hours to set up the Breaking News site, it requires educating agents on how to Twitter and use the site effectively. If you're an owner of brokerage interested in creating a community service that highlights your agents' Twitter broadcasts on the housing markets, contact us @pkitano or via the Retaggr contact button on the right sidebar.
How it works:
Cities are subdivided into neighborhoods or suburbs. Agents within a brokerage learn to use Twitter to broadcast updated housing information in their focus neighborhoods.
We're already in development in several cities. Although it only takes a few hours to set up the Breaking News site, it requires educating agents on how to Twitter and use the site effectively. If you're an owner of brokerage interested in creating a community service that highlights your agents' Twitter broadcasts on the housing markets, contact us @pkitano or via the Retaggr contact button on the right sidebar.
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