Making Training Programs more Efficient

Posted by Pat Kitano at 6/12/2009 11:33 PM
Categories: Management Consulting
Tags: training education webinars

We have always believed online training and webinars are the most efficient way educate companies and organizations online and social media marketing. It's natural to demonstrate online marketing concepts on a webinar.

After experiences with massive education of companies and organizations, we now understand that live webinars are best used to deliver "breaking news" concepts and ideas. We noticed our "basic training"  courses- step by step tasks like how to use Twitter or Facebook - were more likely being viewed by participants on replay, not live. And this is natural; rote training is most efficiently delivered to participants in a "taped" format.


 Educational media
 		Challenges
 		Benefit / Efficiency gain
up to 2007
 		Face-to-face
 		- Requires physical presence
- Limited to local participation
- Schedule conflict problems
- High cost structure
--- Venue expenses
--- Trainer travel
 		- Most personalized, participants engage F2F
2007-present
 		Live Webinars
 		- Schedule conflict problems, but participants can view "recorded session" at their convenience

 		- Can participate anywhere
- National participation
- Very little costs
- Personalized, participants engage using webinar chat or Twitter (#domus)
Today
 		Live Webinars + Canned content
 		- Teaching the same basic tutorials over and over in a live webinar is not efficient. Recording the basics makes training and studying more efficient for both coach and student.
 		- Same benefits as above, but it's more efficient to hold live webinars to broadcast breaking news and new ideas and to store basics in canned content for 24-by-7 viewing



 

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