Building a Hyperlocal Community using Twitter
Posted by Pat Kitano at 4/20/2009 8:18 AM 
Categories: New Business Models, Twitter, Lead Generation, Cool Web Tools
Categories: New Business Models, Twitter, Lead Generation, Cool Web Tools
BreakingSFNews.com, BreakingLANews.com and BreakingNYCNews.com broadcast what is happening in each city in real time through a survey of local Twitter feeds and contributions from Twitterers who add tweets to the scrolling news feed using a specific #hashtag system.
Providing a Service to your Community by Leveraging your Local Twitter Network
The Breaking News sites are hyperlocal hubs that are easily developed for any community; one example is OCBreakingNews.com. We have developed a four step marketing strategy:
1) Build a Breaking News site using our template.
2) Find and follow your local Twitter community using local Twitter directories including http://localtweeps.com, http://chirpcity.com, http://twitterlocal.net, http://citytweets.net. May 1 is #LocalDay when Tweeters will publish their zip codes, such as #94118. You can use the search.twitter.com application to find your local Twitter network.
3) Invite local Tweeters to check out your Breaking News site and use hashtags to participate.
4) Organize a Tweetup or join an existing one to meet the community. Invite your local chamber of commerce.
Interest?
Join us for a free webinar next Wednesday, April 22 at 10:30pdt/1:30edt and we’ll explain the methodology to get a Breaking News city site up and running. Register here: https://www2.gotomeeting.com/register/526096234.
More details at Media Transparent: "Instant Time Hyperlocal News"
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