How to be a Successful Mortgage Broker in a Difficult Economy
Posted by Pat Kitano at 11/11/2008 8:39 AM 
Categories: Mortgages, New Business Models, Lead Generation
Categories: Mortgages, New Business Models, Lead Generation
In difficult economic times, the 80/20 (or even 90/10) rule, where 80% of deals are done by the 20% top producing agents, kicks in. Simply put, the most efficient way for mortgage brokers to get new business is to ally with these top producing real estate agents for client referrals. How do brokers influence these agents to work together with them? Two obvious ways - 1) provide marketing value and 2) develop a quid pro quo lead generation relationship.
Why such a simple, even "duh" post? Later this month, I'll explain a system that gives mortgage brokers the tools to develop agent co-marketing programs with an ROI. I would like some feedback on the system, so if you're a mortgage broker, please contact me.
Hey Pat,
I was a mortgage broker for just over 5 years before getting back into the consulting/marketing field, even though its all the same in the end. Feel free to bounce some ideas off me if you'd like.
Take care,
Jeff
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