Real estate is a prototypical free lance industry

Freelance Switch blog (h/t Lifehacker ) lists 20 booming or crashing industries that are conducive to developing free lance work opportunities. Booming industries expand head count and hiring free lancers is often experimental employment. Crashing industries use free lancers over employment to keep costs and commitment down.

Real estate ranks #1:

Industry #1. Real Estate

Currently Crashing. Real Estate companies need to change their approach and develop additional streams of income outside of strictly selling houses. Innovative freelancers can ghost-write information products for them, gain tons of traffic by participating in social media conversations regarding the crashing housing market and how home sellers and buyers can survive, etc.

What are the further implications? Free lancing is essentially an entrepreneurial opportunity to develop a portfolio of real time project experience. It may translate into new business opportunities. If you think about it, the real estate industry is built upon the free lancing business model, starting with agents being paid on deal closings over salaries. All new vendors have had to prove their business models first in local markets because the local nature of the business doesn't support national rollouts. Yes, the internet now facilitates Zillow and Active Rain type rollouts, but the business development paradigm still remain market by market (Redfin). Once local adoption is proven, new business models can scale rapidly online due to its inherent viral marketing effect. Conclusion - it's a great time to start new businesses.



 

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