More Corporate Attempts at Social Media
Following up on yesterday's "social networking is a waste of time" IBM ad, here are two examples of corporations trying to incorporate social media functionality in odd ways:
Clorox's Mom network - celebrating bleach! (h/t to Profy blog)

I was looking up a word in the Merriam Webster dictionary and noticed I could socially "share" the word in various ways.

And sharing the word on my Facebook profile actually works...

Wow, I would love to see the demographic analysis of those that do subscribe to this.
I also would have loved to have been a fly on the wall during the pitch for this.
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