25 most valuable blogs
24/7 Wall Street publishes the first article I've seen that attempts to value blogs and blog network properties. Their valuations were based on independent traffic analysis and estimated advertising revenues, and is essentially one author's opinion on blog valuation. The takeaway is the impact of blogs are creating as media properties. For real estate professionals, blogs now need to viewed as online assets that will grow in intrinsic value over the life of the blog. It hasn't happened yet, but it's quite conceivable to view a mature, well trafficked local real estate blog in year 2018 as a property that can be sold like a doctor's practice.
1) Gawker blog network - Gawker, Gizmodo, Valleywag, Wonkette, etc. - $150 million (TECH)
2) MacRumors - Analyzing Apple, a popular blog topic - $85 million (TECH)
3) Huffington Post - $70 million (POLITICS/GENERAL)
4) Perez Hilton - $48 million (CELEBRITY)
5) Techcrunch - $36 million (TECH)
6) ArsTechnica - $15 million (TECH)
7) SeekingAlpha - $15 million (FINANCIAL)
8) Drudge Report - $15 milion (POLITICS)
9) Mashable - $10 million (TECH)
10) GigaOM - $8.4 million (TECH)
I can't believe my blog didn't make it. Oh well. Maybe next year.
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Hi Pat, it was a pleasure listening to you yesterday in ATL. A 'find' for me... worth the trip.
Susie
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Makes sense to me. I believe Techcrunch did about 3 million in revenue in 2007. A 10 - 13 times revenue would be in the ball park.
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Gawker network rocks!
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What? Perez Hilton's blog is worth that much! Man, I need to get to bloggind
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