Kinkos disfunctional business model



We're traveling this week and had to make some copies at Kinko's (now given the tongue twisting name of FedexKinkos... which causes one to consider - does a brand name have such ego that it needs to insert itself into a simple, effective name like Kinkos?). I've always thought Kinko's was dysfunctional - a combination of demanding customers, poor service provided by a staff that seemed to be hired because they lacked the people skills to become barristas, and ugly fluorescent interiors.

Well, Kinko's also has a completely backwards business model based on their main product: copies. Copies made by their service staff - collated and stapled if necessary - cost 8¢ per copy.  If I hook up my laptop to their LAN system, I can print directly to Kinko's printers for 49¢ each, 600% higher. It's the only model I've ever seen where automating a procedure takes the back seat to giving employees something to do, like managing a copier.

It's backwards... I can't even think of an analogous model in real estate.

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
Page: 1 of 1
Page: 1 of 1
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Enter the above security code (required)

 Name

 Email (will not be published)

 Website

Your comment is 0 characters limited to 3000 characters.