Google Maps / Web 2.0 makes regular folks application developers

Here's one more reason why Web 2.0 is overhauling internet marketing. Regular folks can now develop applications like mapping mashups more easily than an experienced API developer.

Yesterday's article about how easy it is to use Google Maps to develop customized applications for real estate is a demonstration on how Web 2.0 is beginning to cut developers out of the loop in creating user-generated content. Before Google My Maps, Google had developers working with their Maps API to develop "Google Mapplets"; these mapplets are found in the Mapplets Directory.

I'm no developer, but I realize user-generated Google My Maps are pretty similar to those developer-generated Mapplets. I found evidence of a Maps API developer's displeasure with being cut out of the development process:

Yesterday Google ate some of their young by releasing MyMaps:

we’re announcing My Maps, a new feature that makes it quick and easy to create your own custom Google Maps just by pointing and clicking. You can add placemarks, draw lines and shapes, and embed text, photos and videos — all using a simple drag and drop interface. Your map automatically gets a public URL that you can share with your friends and family, or you can also publish your map for inclusion in Google Maps search results.
At the same time they took a swing at their own maps API saying it wasn’t “easy.” In other words, they’re going directly to users and skipping developers.

Unfortunately, real estate professionals still can't build mapplets because it requires knowledge of API development. The main reason for developers to build Google mapplets for real estate: the Google Maps directory for real estate currently only has six mapplets listed.

Nestoria Property Search
Real estate property search. Search over 400,000 flats and houses in the UK.

Add it to Maps

Las Vegas condominium, entertaiment & development map
The Las Vegas condominium, entertainment & development map shows the existing and future condominium projects major public transportation such as monorail system, casino projects both exisiting and proposed, entertainment locations, shopping and points of interest such as major real estate devel...

Add it to Maps

Google Real Estate Search
Search for real estate listings from across the web.

Add it to Maps Commercial Property Search
Commercial real estate property search from

Add it to Maps

Louisville Metro Mapper - Real Estate
Find property for sale in your neighborhood in the Louisville, Kentucky Metro area. Updated Daily.

Add it to Maps

Real Estate Search in Spain
New property developments for sales in spanish coasts. Villas in Canarias. Houses and flats in Madrid, Barcelona.

Add it to Maps
Hint: Google should open up the Mapplets directory to user-generated MyMaps applications, and that will create a flood of user-generated content.

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