Realogy on Yahoo! Real Estate
Inman is great fun... I'm not real time blogging, nor even real time twittering like I thought
Conferences are interesting for insider talk commonly known as gossip... yesterday, I found out before this morning's press release that Realogy will be replacing Prudential (*not true, see footnote) as partner in Yahoo! Real Estate. Realogy apparently convinced Yahoo! that they would "open up" the listings site by allowing users to view all data without registration. Consumers hate registration...even the San Jose Mercury journalist who interviewed the Prudential agent who emailed, and then called her because she had to "register" before seeing more information about a property. She mentions that the agent said only 2% actually expressed they were in house buying mode... it seems like a poor marketing strategy to alienate much of the other 98% potential clients just to possibily snare those 2%.
Free, open information will boost the credibility of Yahoo! RE... Realogy seems ready to leverage its national 25% market share to expand online visibility via affiliated listings sources.
* Update: Several sources have told me Realogy isn't replacing Pru on Yahoo! RE, see comments... stay tuned...
Technorati Tags: realogy, coldwell banker, prudential, yahoo real estate
I double checked with our PRU people and they shared that Prudential was NOT being replaced as the YAHOO partner.
Apparently, the news is that Realogy is simply adding their listings to the YAHOO mix. I guess as a PRU partner, our lead traffic will go up?
Having said that...I wonder what the real story is...I guess a bit of time will tell.
I enjoy you blog...thanks.
kb
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Thank you Ken, I have updated the post... I received similar pings from others with regards to this issue. I also wonder how it's going to work with two competing brokerages on one site?
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The recent Inman Connect was my 4th attended. I found it to be the best ever. NAR is NAR.... and their power is evident. However not always up front. Remember their support of Realtor.com and how much money was lost by investors due to their support of Stuart Wolfe who has not yet gone to jail.
The Realtors need a national MLS. However they are not the ones who will do it or even can do it!
As a Real Estate Consultant coaching Brokers, I view the business from 50,000 ft. Google will be the new national MLS.
Can you imagine NAR attempting to fire over 900 MLS's with thousands of employee's? As one of the founders of TrendMLS I can tell you it is never going to happen. NAR is good for somethings but it is run by people who cannot think outside the box. It is very similar to the US government. Political in every-way.
Google is the Alpha Dog in the battle for the Publics EYE BALLS. Go Google GO!
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I agree on keeping registration on sites like Yahoo RE open - the number of leads registration will produce are often too little to justify making people go through that extra step. Plus, with the Web getting faster connection speed all the time, people are less patient when they come upon something that slows them down from getting the info they desire.
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nice info...thanks
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