All about Inman Week

Posted by Pat Kitano at 7/29/2007 9:19 PM
Categories: San Francisco Bay Area, Events and Premieres





Inman Connect San Francisco, starting this Wednesday, August 1 at the Palace Hotel,  will be the focus of real estate this week. I'll be monitoring activities that fall within my range of vision through Transparent, but I'm assuming the main resource centers will be Connect's Facebook group, and the official Connect blog.

I've been inviting a lot of new Bay Area bloggers to Blogger's Connect, the first official "pen pal party" of the nation's real estate bloggerati. I'll be acting as a kind of InviteShare and letting conference goers of some of the extracurricular activities going on... feel free to contact me about stuff - link to me at Facebook or Twitter

Inman's State of Real Estate Marketing Report

Last week, Inman News and their fine reporting corps published the State of Real Estate Marketing 2007. The data itself, culled from the Inman readership, provides a mirror for Realtors to understand where they fit into the new marketing paradigm that takes them more and more online. I found the most intriguing data coming from the subset analysis, for example:
  • 27% of agents who closed more than 20 deals in the last year had a blog - not only are they top producers but they manage their time well.
  • 34% of agents who plan to spend $5,000+ on online advertising/marketing in the next year hire an internet marketing specialist - who are these specialists? are they like media buyers?
  • Furthermore, 36% of agents who plan to spend $5,000+ on print advertising in the next year are also hiring an internet marketing specialist - huh? again, who are these specialists?... and 20% of this group also author a blog - wouldn't a blog writer be more apt to move their print ads to online?
The conclusions I found interesting just ask more questions. The data has a lot of value, and I'm hoping that the report, a Web 1.0 construct, will Web 2.0-ize itself by facilitating dialogue with readers and questioners like me. This is a side note, but I've always felt strongly that the research companies like Forrester and Gartner, and investment banks who provide sector and company research analysis should also provide a subscription based online Q&A or comment section that would make their reports interactive and, frankly, more valuable.


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