An Ingenious Video Contest

Mashable alerted me to a video contest that is way too compelling - Takkle, a high school sports community site, sponsors contests with sports companies like Spalding, Sports Illustrated and the NBA-backed Hoop It Up neighborhood basketball competitions to get users to submit videos of themselves making the most consecutive three point (college distance btw) shots. The winner gets to participate in a 3-point shootout with NBA players.

I swear this will get tens of thousands of aspiring shooting artists, even coaches, to set up video cams in the gym or playground just to record that serendipitous hot streak. The current winning most shots video is 6 consecutive shots... easily beatable... and that's the attraction. Takkle will add video contests for other sports and plans to add celebrity contestants to the mix.

This is the next iteration of user generated content as an avenue to celebrity. Here's how it applies to real estate marketing:

Real estate 2.0 companies of all colors and persuasions - Zillow, Trulia, Redfin, Inman, Active Rain, Real Estate Shows, Wellcome Mat, Vidlisting etc.- should explore relationships with their corporate clients - brokerages (national and local), title insurance companies - to sponsor video contests with prizes for, say,

1) Best listing video, 2) Best open house video, 3) Best neighborhood video

Judging can be done by users or a panel, I bet the hilarity factor will win out.

Great promotional vehicle for both the sponsors and the participating agents who would have a well publicized venue to show their potential clients what they'll do to sell their home. (Note: just like the 3-point video above, it's easy to embed any prize winning real estate video anywhere)

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  • 7/21/2007 10:21 PM Barrett Niehus wrote:
    I think it is a great idea. You would need to set some guidelines to remain consistent in the submissions, but many REALTORS already bring cameras and video recorders to their open houses. I think it would be a great competition.

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  • 7/22/2007 8:13 PM Kyle Else wrote:
    I wonder about a competition such as this... Would it be in violation of RESPA?

    It is unlawful for any title insurer, underwritten title company or controlled escrow company to pay, directly or indirectly, any commission, compensation, or other consideration to any person as an inducement for the placement or referral of title business.

    Similarly, the federal Real Estate Settlement Procedures Act (“RESPA”) prohibits such referral fees. 12 U.S.C. § 2607 provides in pertinent part:

    No person shall give and no person shall accept any fee, kickback, or thing of value pursuant to any agreement or understanding, oral or otherwise, that business incident to or a part of a real estate settlement service involving a federally related mortgage loan shall be referred to any person.
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    1. 7/22/2007 8:24 PM Pat Kitano wrote:
      Interesting point Kyle... after further thought, the most appropriate prize contributor would be the real estate 2.0 or video company itself. Any judges would also have to sign waivers saying they won't have any conflict of interest with any contestant being judged.
      Reply to this

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