Two Buck Chuck wins Best Chardonnay from California




Trader Joes is a cult grocery store every Californian knows that sells exotic and tasty goods cheaply - hope you have one in your neighborhood. They sell a $1.99 bottle of California Chardonnay under the Charles Shaw label.  "Two Buck Chuck 2005" just won Best Chardonnay from California at the California State Fair Commercial Wine Competition, scoring 98 points, a double gold, and the accolades of Best of California and Best of Class.

What does this say about wine critics? Here's a great book that chronicles the shock of the rise of Napa Valley wines: Judgment in Paris: California vs. France and the historic 1976 Paris Tasting that Revolutionized Wine

I use Charles Shaw's red (I don't even know what the varietal is) for spaghetti sauce and a swig, and wouldn't try the white because cheap chardonnays can be like lighter fluid... but I'll be buying a case of Chuck Chardonnay now, and so will everybody else.

As you may guess, I crack up when institutions are upturned...  now we need $99 title insurance...

Update 7/1/07: Trader Joe's sure is humble... or marketing challenged... no signage announcing their wine award coup. I cracked open the Chardonnay... and am surprised at how it could fool the wine critics. I'm no expert... it's not bad but it sure doesn't have that velvety smoothness of a good Chardonnay. With no marketing at the store, it almost feels like an April Fool's joke... in July

 

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