Cell Phone Anthropology

The Economist looks at some interesting facts on how the global masses use cell phones :
  • Industry leaders expected people to embrace video telephony, which flopped, but failed to anticipate the success of SMS text messaging
  • 60% of men carry phones in pockets, 60% of women in handbags... that's why more women miss calls rummaging to find the phone.
  • 80/20 rule - the typical user spends 80% of time communicating with four other people.
  • Communications technologies used in distinct ways:
Land line phones
Used for "public" phone calls that are relevant to office or household
Mobile phones
Used for last-minute planning and meeting coordination
Intimacy, emotions, efficiency
administration and exchanging docs, pictures, media
continuous channels

  • Most advanced users of communications technology are Migrants, not Geeks. Dispersed families use the internet to communicate cheaply with their relatives and get news and music from their home country.


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  • 6/12/2007 7:52 AM john harper wrote:
    I had to turn off my Plugoo I/M widget on both my sites TheHarper Team.com and Open-Secrets.com.

    Each site had one person (different people) that were bugging me day and night with endless chit chat.

    I'll turnb it on again in another week. What zI need is a blocking feature for computer IP's
    Reply to this
    1. 6/12/2007 2:37 PM Pat Kitano wrote:
      Chitchat spam that doesn't end... I'm amazed - - - I do like Plugoo because it's tied to Google Talk...

      Reply to this

  • 6/16/2007 8:22 PM Rob Beland wrote:
    "...80/20 rule - the typical user spends 80% of time communicating with four other people..."

    Hence the calling circles the big cell phone service providers are using to bring in new customers.

    Whose in your top 5???
    Reply to this

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