Hyperlocal Sites a Real Estate Marketing Opportunity

Inman News reports on a real estate brokerage partnership with hyperlocal neighborhood site Uppereast.com :

"Real estate brokerage Century 21 NY Metro this week announced a marketing partnership with Uppereast.com, a "hyperlocal" Web site with detailed information about the Upper East Side of New York City. Under the agreement, Century 21 NY Metro will provide property search, content and other technology services to Uppereast.com users who are interested in buying or renting apartments on the Upper East Side of Manhattan"

Brokerages should be stumbling over themselves for the opportunity to embed their services into the best hyperlocal sites. Uppereast.com is a usable, highly trafficked neighborhood site with a dedicated set of editors and links to blogs and other content that should be the template for neighborhood sites. Frankly, the informational parts of the site - like locations of restaurants, banks, etc. - should take advantage of wiki contributions so it makes updating more efficient.

Reggie at Technology for Real Estate introduces Connecting Neighborhoods , a national set of local neighborhood sites with their own domain names. Marlow comments that she has personalized and added local content to her Connecting Neighborhoods site www.SeattleNeighborhoodGuide.com and "it does great in the search engines and I've got 100's of subscribers to my monthly newsletter".

I checked my San Francisco neighborhood Inner RichmondSF and noticed a Realtor sponsor but no content or life... just like any blog/website, it needs a committed editor.
The hyperlocal blogs are a hidden opportunity for Realtor marketing... bloggers should test Connecting Neighborhoods by reposting blog content and monitoring them. Alternatively, Reggie suggests NonStopNeighbors, a website design firm that sells "neighborhood sites" with configurable features associated with these kinds of sites (see categories below) to develop personally branded hyperlocal properties.

Related articles:

Placeblogger - local blog aggregation is an opportunity for Real Estate Blogs

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  • 2/7/2007 6:08 AM Marlow Harris wrote:
    I really do love my Connecting Neighbors website. It's an easy way for me to keep in touch with people monthly and the different categories, such as "Arts Events" or "Community News" allows me to advertise my friends events, feature and highight them, and then I can sene them a link which they often send out to THEIR friends ad it's self-perpetuating. Now that it's set up, it only takes me an hour or two a month to update, and it's an affordable service I can offer. It has replaced monthly snail-mail mailers for me.

    I don't mean to sound like an advertisement, but I'm just sharing info about a product that I use.
    Reply to this

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