Publicizing your blog - #3 in the blogger starter series

I recently found an interesting resource for real estate blog publicity . Jason Ungos can be arcane but he knows the technology of blogs, I wonder if he's from the Bay Area, I'd like to meet him.

Here are today's simple lessons:

Ping the blog search engines and blog trackers - hey, no one ever told me this! I just found out this little arcane fact yesterday checking up on ideas to publicize blogs. After posting an article, it's apparently great SEO ("search engine optimization") to ping all the trackers like Technorati about your new post. You know, this seems so manual, I'm surprised the blog platforms like WP and Typepad haven't incorporated this as a feature. Pingoat seems to be the most efficient as an automated "ping service aggregator".
Blog directories like Bloglines and Netvibes serve to bookmark blogs for presentation to a user. They seem to be similar to feed readers, but I am not tech savvy enough to differentiate. Check this List of blog directories and register your blog with them.

Blog aggregators collect blog articles and presents them in various ways.

Here is one blog aggregator I don't get - the Bay Area is Talking - I don't understand the appeal of a random article list with no topic and it's popular?!, I'm guessing anyone who watches CNN Headline News 12 hours a day might like it.

Here's a new blog aggregator that I do get - Real Estate Voices has been receiving a lot of attention for its real estate focus. Most everyone seems to understand how it works like Digg in that readers vote for their favorite posts (Netscape also has something similar for real estate). I posted several articles on REV last Wednesday, the day after launch, and my Google Analytics claims 26% of my traffic this week came from REV.
And I learned what makes a post popular... I'm grateful... and a supporter.

BTW, many of the blog directories and blog aggregators have features for social networking that allows users/readers to share and/or express opinions on favorite blog posts.

The Importance of Linkage

Dustin at
RainCityGuide devotes a spot on his home page navigation bar just for his definitive statement on Linkation. Linking, the act of establishing a courtship between two blogs, seems so fraught with fine points in sensitivity... which brings up ---

Blogging etiquette

Since I was raised in a culturally
Japanese household , the mere idea of being offensive conjures up waves of guilt. Paradoxically, my career in the act-first, apologize-later industries of films, investment banking and the internet taught me how fait accompli works well in execution. What to do? I apologize first! No, but it's almost true... anyway, blogging etiquette seems common-sense because the blogger has a lot of time to think before hitting the publish button. This little real estate blog universe is really remarkable in that I've met no jerks yet. Probably because they're on their best behavior...

Here's a great article on blogging etiquette ...

Technorati tags


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  • 10/5/2006 3:58 AM Bonnie Erickson wrote:
    Your list of JA attributes was supposed to be somewhat tongue in cheek, right? I'm fascinated by item 26 because we had an Asian neighbor in our old neighborhood who (I was told by other neighbors) brought Tupperware to their block parties and took all the leftover food home. The neighbors were appalled. I'd like to hear more about the custom which is the basis for #26 to better understand its meaning.

    On another note, your blog starter series is great. I read #2 yesterday and sent my first Zookoda e-mail last night. It's a very useful tool which meets a need of "push" e-mail to my sphere of influence who are scared to death to sign up for the auto e-mails on my blogs! I'll send you a sample later today so you can see! I'm checking out your "how-to's" with baited breath!
    Reply to this
    1. 10/5/2006 1:20 PM P Kitano wrote:
      The JA list is hilariously on target... believe it or not, iit's not that tongue in cheek, it's all fairly real stuff... it's that old maxim, you have to be JA / Minnesotan / etc. to really understand... and yes, some of the maxims are potentially applicable to other Asian cultures, but the list is very specific to JA's not, say, CA's or KA's, who have their own list. Now, certain Asian cultures do tupperware leftovers at block parties, but JAs will never do so, particularly within a group of non-family members like a block party. The tradition of bringing home leftovers after Thanksgiving dinner (which is celebrated only within our immediate family - it's large - I have 22 cousins on one side of the family) is cellophaned paper plates and tupperware is alive and well every year.

      In my family, about 75% of the list applies, so it's pretty remarkable.... # 45. You cut all your carrots and hot dogs at an angle is applicable to everyone in our family!

      I'd like to see your Zookoda sample, if it looks good, I'll try it again...

      Reply to this

  • 10/5/2006 5:19 AM teresa boardman wrote:
    I let you down! I had no idea you were not sending pings. My blog is about RE so I don't post many articles about blogging. I think I will have to give you up for adoption, you need a better blog mom.
    Reply to this
    1. 10/5/2006 1:25 PM P Kitano wrote:
      You're the ultimate blog mom... your little oversight is akin to not telling me to eat more vegetables... I've been changing the focus of my blog towards guiding Realtors and other real estate professionals to developing their business by making the transaction process more transparent. So it's getting less consumer focused, but since you're addressing that side, our blogs are complementary...

      I always look forward to your posts, they're like packets of motherly love!


      Reply to this

  • 10/5/2006 11:38 PM Dustin wrote:
    Just to let you know. Wordpress does include automatic pinging... Assuming you are using WP, then you can set your ping settings in the "option" tab. By default, it is set up to ping a service that technorati uses, but there is also a place to ping additional servers!

    Reply to this
    1. 10/6/2006 8:15 AM P Kitano wrote:
      Thanks Dustin... I plan on migrating to WP as soon as I completely figure out the logistics...


      Reply to this

  • 10/6/2006 1:58 PM Maureen Francis wrote:
    Hey, I was just about to say what Dustin said! But he beat me to it.

    WP definitely takes a bit of figuring... As a recent adoptee I can tell you its been a challenge, but worth the effort, I hope.

    Why would you change though. Looks like you've got lots of cool features here.
    Reply to this
    1. 10/6/2006 9:59 PM P Kitano wrote:
      Thanks for the compliments on my blog design Maureen... I've learned enough about the mechanics and the technology associated with blogging to finally use this platform adequately... it's been a challenge.

      You're such a veteran blogger, I'm surprised you hadn't shown up on my radar... (I admit to being "coastal-centric") thank you for introducing your warm hearted blog to me...


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  • 10/8/2006 4:38 AM REBlogGirl wrote:
    Excellent article for beginning bloggers. I find that most first time bloggers think that just having a blog will give them super-star status on the Net. Glad to see you included promotional methods like ping services and linkation. General, real estate and blog directory listings and time spent promoting your blog by commenting on others are also very important ways to promote a new blog. But, the most important thing you can ever do for a blog is have strong backlink and linkbait strategies.
    Reply to this
    1. 10/8/2006 8:09 AM P Kitano wrote:
      Thank you very much Mary... I relied in part on your excellent primer on bloggership for developing my articles. I will also send you a Zookoda email I have developed from my Blogger Starter series of posts to educate my Realtor and Mortgage Broker client base quickly.


      Reply to this

  • 1/1/2007 2:37 AM Vince Talerico wrote:

    Excellent information! I was browsing your blog this morning and I found the "How to Start Blogging Series." Ironically, I'm doing all of this and more in hopes of someday having a regime like situation staged in my market. Anyway, it's great to see I'm following the correct "Yellow Brick Road" through a more experienced Blog Doctor. I almost forgot, Happy New Year Pat and best of luck to you in the future! Cheers to 2007!
    Reply to this
    1. 1/2/2007 1:05 AM Pat Kitano wrote:
      Thanks so much for the kind words Vince... hey I have an email into you...

      Reply to this

  • 4/10/2007 6:50 PM Brian LeBars wrote:

    Hi again...

    Is this the proper forum to get blog help. You class was helpful and the articles are good to read on this site. Should content be the focus of a blog, or interaction and bringing up ideas that inspire people to conversate? Just looking for some advise.

    Thanks for your help.
    Reply to this
    1. 4/10/2007 10:13 PM Pat Kitano wrote:
      Hi Brian, you're off to a good start... content should always be the focus of the blog, it will drive the interaction... Participation in the "social network" is also important to get your blog publicized... you're already on the right path by commenting and soliciting dialogue from other bloggers. Keep it up!

      I'll email you some tips in a separate email...

      Reply to this

  • 8/25/2007 2:53 PM Sean Remington wrote:
    What a cool resource! I will definitely be passing it on to others. Thanks!
    Reply to this

  • 9/16/2008 10:02 AM PPC Management wrote:
    I am also pinging my blog post using pingoat
    Reply to this
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