A Dissertation on Leads




When I started blogging last month, I was amazed at the work of Jim Cronin at Real Estate Tomato and how he put together the whole package for an entertaining and informative RE blog - graphics, tools - in a span of, I'm guessing, 9 months? Just the chicklet above is unique to RE sites (at least to me, the newbie). Wunderkind! Now he has an exclusive posted on site by Scott Kirkpatrick at Mortgage Marketing Specialist that really explains/exposes how leads are sold and resold and how many different types of leads there are.

The article complements as a backdrop my studies of lead generation and incubation (I've decided to add a category just for lead generation). Great piece!

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