
You may have been introduced to Groupon from last week's $25 for $50 worth of Gap clothes offering. It sold 441,000 coupons across America and made "Daily Deals" the war cry of the new local advertising model for the Great Recession. We've always believed the best way to engage your community is to give them what they want. In today's economy, deep discount daily deals makes complete sense. Yet, most consumers don't know hundreds of these great deals exist right in their own neighborhood. Well, give the people what they want to see:

We've added a Deals! page onto our Breaking News Network that aggregates and lists all Daily Deals from Groupon, Living Social, Restaurant.com, etc. for every specific Breaking News city in map format. CentennialCoBuzz.com is the first place Centennial Colorado's citizens need to go to find every discount in their city. We also broadcast special deals automatically across the social media via Twitter and Facebook feeds:

Finally, heard of "365 Things to Do" on Facebook? It's a great way to engage your community on a personal level by providing valuable lifestyle tips. What's next? We think the community wants to know about deals, so we're developing "Daily Deal" Facebook feeds (like Centennial Daily Deals) across the Network. It's an automated ticker tape of every new deal that happens in a city, and we hope consumers will monitor it and "like" it.

How to Leverage Daily Deals for Community Engagement
How do you build strong relationships with your business community that translates into deal flow and referrals to your business? Give your business community what it wants: free advertising and promotion via Breaking News, and its associated Twitter and Facebook feed. There's a link on the Deals! page that allows businesses to develop their own coupon deals and have them displayed on the Deals map. Just direct them to the link, it's all self service so you don't need to help out with developing the coupon deal. You'll generate referrals from others who want to also add their own coupons and get promoted through Breaking News.

Best of all, all this is automated so you're not spending time with activities unrelated to real estate. We're believers in automation and syndication, and it's far more fruitful to engage your community by offering true value to them. We bluntly call it quid pro quo marketing; if you provide tangible marketing and financial benefits to your community, you'll get hired because you're valuable to your clients in the long run.
Next step: we're working on broadcasting daily deals of our own across the Breaking News Network. We'll start off by syndicating deals sourced by other couponing services like Groupon, and later, it will be easy to add deals from your business community (after all, you're now positioned as a local media resource like a city newspaper). It all creates revenue, and is just the beginning of a local media based business model.

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For more information on Daily Deals and how to leverage this for real estate business development:
Follow my blog Media Transparent.com
Our example above, CentennialCoBuzz.com is developed by Vickie Hall-Drake, you may contact her via Facebook or Twitter.
For those who want to know more about setting up Daily Deals, please contact me at pkitano@gmail.com or on Facebook @pkitano
We hold free webinars every Tuesday afternoon that explain the basic mechanics and tools of community engagement - Breaking News, 365 Things, Daily Deals - and we're opening up registration to 20 more. You may register at https://www2.gotomeeting.com/register/874378795

What do many college students desire? Freedom, independence, and perhaps, some cash in the bank. One of the best ways college students can achieve these ideals is by purchasing real estate. Yes, what once was impossible is now a very possible reality for many college students. Real estate can allow college students to be savvy investors and gain incredible amounts of money by renting rooms out to other students. This article will explain how you too can buy real estate while in college.
As a future law student, personally, researching real estate in Florida has become my own hobby. My goal is to purchase a property, rent it out to other students, and thus grow a healthy profit on the property while I am in law school. Investment properties can help students pay off hefty student loans later in life.For students without a regular income, purchasing a home may seem impossible. However, it does not have to be. The key is to get your parents involved. Parents can take out a mortgage on a home, and then you pay your parents back on the mortgage payments. Of course this plan holds some risk, however, risk is what life is all about. Your parents will be the ones able to most likely qualify for a mortgage, and then you can simply hand cash over to your parents every month when the payment is due.Perhaps you are unfamiliar with the mortgage system and this seems confusing. Don't worry, this was once very confusing to me as well! The bottom line is, a mortgage is a type of loan you take out on a home.
Mortgages can come in two kinds of terms: 15 or 30 year mortgages. This simply means you pay back the loan over 15 or 30 years. People often stress out about mortgages when they take out loans that are too expensive for them to afford.As a student, however, in your case you are in a great position. As the only individual in your home, you can purchase smaller starter homes. With the current housing crisis, many sellers are putting homes on the market with incredibly low prices. For example, in Florida (where I'm researching real estate as a student), you can find gorgeous 3 bedroom condos and homes in Fort Lauderdale for anywhere between $50,000 to $120,000. For homes only 5 minutes from the beach, this is incredibly cheap!So, let's start with a hypothetical case, to illustrate how this works for college students. Let's say I want to purchase a home that is $100,000 as a student. Typically, a person needs to place 20% of the price as a down payment on the home. Since I am a hard working student, I have been able to save up and accumulate $20,000 over a couple summers of working. This would mean I pay $20,000 in cash or check to the seller which I have. Then, let's say that $20,000 totally wiped out my account. Here is where I would need to take out an $80,000 loan or "mortgage" as it is called.Over 30 years, if I had my mom or dad take out the $80,000 mortgage, I would pay about $250 to $300 in monthly payments on my new 3 bedroom home. Typically for the Fort Lauderdale area, however, renting a 3 bedroom home would cost me anywhere between $1,000 to $2,000 a month. Not only are my payments incredibly cheaper, but I am able to own my own home.If students are really savvy, they will find roommates on campus to live with them. Having only 1 or 2 roommates can mean you make your monthly payments in excess and can pay off your loan sooner! Or, if you have already paid off the home, you can make a healthy $600 to $800 in profit every month!Buying real estate in college is a very possible dream for many students these days. The key is to be open to letting your parents be involved and to have drive and determination to pay off your mortgage.

