New Book for Realtors - Real Estate Unleashed

Real Estate Unleashed - The Game has changed! Do you know How to win it?
- A Book for Realtors was recently published by Create Space, an Amazon company. The book was launched at Santa Clara County Association of Realtors, San Jose, CA and San Mateo County Association of Realtors, San Mateo, CA. There are more book tours planned across several Real Estate Boards across Northern California.

About the Book:

Real Estate Unleashed is about the new wave of real estate - the steak and not just the sizzle. Too many Real Estate Agents don’t get the big picture. They are so immersed in what’s happening on a daily or a weekly basis that they fail to plan for what’s ahead. This book (probably the only one of its kind) tries to rectify that problem. No other book on this topic provides the bigger picture. The book starts by giving you the fundamentals of Economy, Real Estate and Lending. The authors then delve into some of the major changes that are going to impact the industry in a BIG way. It also provides you step-by-step instructions on how you can win this new game of Real Estate, the rules of which has been completely changed.

Among other things, in this book you will learn:


  • How to master the REO Business
  • The fastest growing demographics
  • The Buyers and Sellers of Tomorrow
  • How to generate business on the web
  • How to create a mega brand called YOU
  • How to plan and execute the right way to guarantee success
  • Little known No to Low downpayment loans that can help you close more transactions 
The book is available in both Paperback and eBook format and is priced at $9.70. Go to the book's webpage to get the details. The book is also available for sale on



About the Authors:

Shashank Shekhar - Shashank is widely considered SF Bay Area's #1 Mortgage expert. He is a mortgage broker/banker with Arcus Lending and CEO of Web Lunch Box, an online marketing training company for Real Estate agents. He is the author of one of the top rated mortgage blogs in the country and has been featured on several TV and Radio shows. He was named by National Mortgage Professional Magazine as one of the top 25 most connected mortgage professionals in the country. Shashank has previously published the book "First Time Home Buying 101 - a step by step guide of the home buying process".

Carole Rodoni - Carole has been in the real estate business for well over 20 years including as President of Fox and Carskadon Real Estate, COO of Cornish & Carey Real Estate and as President of Alain Pinel Realtors where she headed up a firm that did well over $1B in annual sales and had somewhere around 1,000+ people working for the firm. She currently spends her time consulting for various title companies and other real estate offices all over the country and is often quoted in the Wall Street Journal, the San Francisco Examiner, and other local papers in the SF Bay Area.



What did you think of this article?

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  • 2/22/2011 10:34 PM Paul Francis wrote:
    Sounds well worth the read.. Carole and Shashank hit some key points in the video presentation that certainly tells me they get it.

    Personally... it's nice to return to using basic financial concepts in analyzing real estate investments..

    For $9.70.. I'm going to order it up. Almost cheaper then a gallon of gasoline.
    Reply to this

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